HVAC · lead generation
Kosta Klima needed more than a visual refresh. The site had to make technical work legible, earn trust quickly on mobile, and move homeowners in Prague from a service question to a qualified quote request.
// delivery record
Turn a dated service-business website into a credible lead-generation surface for air-conditioning, heat pumps, service and regulated inspections across Prague and Central Bohemia.
The audience is usually comparing several installers on a phone. The useful proof is the work itself: what was installed, where, and how carefully it was finished.
The visual system borrows from technical drawings: a visible grid, precise hairlines, compact specification labels and one controlled blue accent. Twenty-six real installation photo sets carry the page.
Services, the equipment catalogue and the contact path share the same information hierarchy, so a visitor can move from a broad need to a specific request without learning the site first.
The production site is a statically rendered Next.js application with a markdown content layer. The image pipeline sizes and optimises the installation archive instead of shipping original camera files.
The website now presents the company through evidence rather than adjectives. Real installations sit beside the relevant service, technical details are available without dominating the page, and every major route ends in a clear enquiry path.