coaching · personal brand
Coaching is bought on clarity and trust. Posilovna rozvoje therefore had to explain what the work is, let Lukáš sound like himself, and make the first conversation feel specific rather than sales-led.
// delivery record
Build a credible home for a new coaching practice without borrowing the vague visual language of wellness templates. The site needed a strong personal point of view and enough substance for a sceptical visitor.
The conversion is a conversation, not a checkout. Every page therefore has to answer one concern and then offer a consultation without pressure.
Navy and warm gold give the site a recognisable, restrained identity. The homepage leads with a direct question, then moves through the idea behind the practice, areas of focus, Lukáš’s story and client references.
Separate routes give the longer biography and coaching explanation room to breathe instead of compressing everything into one landing page.
The public React site and a small Express backend run together. The contact form is same-origin, validated on the server and backed by persistent storage.
The site now works as both an introduction and a practical client funnel. It gives the founder’s story enough weight, keeps the consultation path visible, and owns the entire enquiry chain from browser to persistent storage.