Virlya
Social media for Czech small businesses. The owner says what is happening in the shop this week; Virlya turns that into posts, stories, reels and a publishing plan, with an approval step before anything goes live.
// evidence
- role
- co-founder
- market
- Czech SMB
- surface
- web app
- status
- building now
// What it does
From one sentence to a finished week. You describe what is going on — a new batch, an event, a seasonal product — and the system produces the copy, the visuals and the reels that go with it, then places them on a publishing plan.
Everything lands in an approval queue first. Nothing reaches a channel without the owner seeing it.
// Who it is for
Owner-operated businesses with no marketing person and no interest in becoming one: coffee and tea, cosmetics, fashion and accessories, food and delicatessen, handmade goods.
Czech-language first. That is a product decision, not a localisation step.
// Where it sits
Positioned against the tools these owners already reach for — Canva, ChatGPT, Predis.ai, Hootsuite, Buffer — with a free tier to try it before any of that gets argued about.